Strategy
+ calendar
+ calendar
Expanio × Reinhold Cohn / IPBI · Confidential
Every piece of content is submitted for approval before publishing. Nothing goes live without your sign-off.
Revisions are unlimited. We keep working on a piece until it is right.
To hold the schedule we ask for one named approver and a 2 business day review window. Items approved later move to the next publish slot.
Three posts go live on the IPBI page each week, mixing video, carousels, diagrams, and text.
Video production runs ahead of publishing. Roughly 12 short-form videos per month are delivered to you, so the surplus is yours to use on personal profiles, YouTube, or anywhere else.
LinkedIn outreach is an add-on. Week 2 covers list building, segmentation, and tool setup. Outreach goes live in Week 3 and runs continuously with weekly optimization.
Long-form video and AI animation are quoted per asset on request.
Weeks 1 and 2 are build weeks: positioning, editorial calendar, page optimization, and the first recording session.
Publishing starts in Week 2 and holds a steady three-per-week rhythm through the end of the pilot.